MG 154: MARKETING PLANS

Augusta R. Kolwyck Library     http://library.chattanoogastate.edu 
Chattanooga State Technical Community College

Writing the Marketing Plan

Marketing Plan Templates from Microsoft Office Word

 

How to Write a Marketing Plan

Marketing Strategies for the Growing Business from the Small Business Administration  

Sample Marketing Plans (To view free plans, check box at top of list)

Sample eBooks:
    For more online books, go to NetLibrary eBook Collection.  Library UserID and Password are required.
    Try keywords market plan* (The *asterisk will retrieve varied endings.  E.g. plan, plans planning)

How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach

The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Product, or Service

The Marketing Plan: How to Prepare and Implement It (AMACON Books)

Powerhouse Marketing Plans: 14 Outstanding Real-life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns

Market Environment  (Customers & Competitors)

Psychology of Consumers:  Consumer Behavior and Marketing

Dr. Lars Perner, of the Marshall School of Business at the University of Southern California, reminds marketers to focus on the consumer. 
E.g. Food Marketing

U.S. Census Bureau's Population Publications

The Census Bureau "furnishes a wide variety of information on social and economic characteristics of the population, such as household composition, ethnicity, and income and in-depth reports are prepared on important social, economic, and demographic issues." E.g. Hamilton County, TN

Chattanooga Chamber's Business Information:  Statistics and Demographics   

 

Chattanooga Annual Downtown Report

 

Chattanooga Times Free Press

YellowPageCity.com  - Identify competitors within a geographic area.

 

Books in our library and in the NetLibrary eBook Collection

American Generations	Ref HC 110 .C6 M545
American Immigrant Cultures	Ref E 184 .A1 A63448
American Marketplace: Demographics & Spending Patterns	Ref HA 214 .A512
American Men & Women:  Demographics of the Sexes	Ref HB 1755 .A3 A44
Dictionary of Marketing Terms (Barron's)	NetLibrary eBook Collection
Don't Think Pink: What Really Makes Women Buy	NetLibrary eBook Collection
Encyclopedia of Multicultural America	Ref E 184 .A1 G14
Generation X	Ref HC 110 .C6 M544
International Dictionary of Marketing	NetLibrary eBook Collection
Lifestyle Marketing Reaching the New American Consumer	NetLibrary eBook Collection
Latino Pop Culture	Ref E 184.575 E59
Marketing to Women	NetLibrary eBook Collection
more

   

Marketing Strategy

Marketing Virtual Library (KnowThis.com) 
   Notice the Marketing Tutorials & Market Research and Internet Marketing Research

Marketing Your Product (Business Owner's Toolkit)

Market Research Portal (MRP)

About.com: Marketing 

More online books from the NetLibrary eBook Collection:
        Make Marketing Work for You: Boost Your Profits With Proven Marketing Techniques
        Marketing a Service for Profit: A Practical Guide to Key Service Marketing Concepts

Company and Industry Information

      LexisNexis™ Academic library database

• Access EXCELLENT resources about your company, like the in-depth company reports and profiles, research reports.
  Check "Company" box under Easy Search box:   or use the "Business" tab.

• Guide to find information about markets and industries
  Copy and paste into your search:  (market w/3 share or market research or market size or market segmentation)
  "market w/3 share" will retrieve documents with word "market" within 3 words on either side of "share", e.g. market share, share of the market

• The American Marketplace (within the LexisNexis Academic database)

" provides in-depth marketing analysis, based upon the latest data collected mainly from the federal government. . . invaluable resource for anyone who needs the latest demographic and spending data, but doesn't have the time to search for the numbers and figure out what they mean."

Search for trends in: Education, Health, Income, Labor Force, Living Arrangements, Population, Spending, and Wealth
(Somewhat difficult to access.  Ask a librarian for assistance.)

Other Library Databases
    Find marketing articles and sources from a variety of sources

	Articles	Online Books
	General BusinessFile International	NetLibrary eBook Collection
	MasterFILE Premier	Oxford Reference Online
	Sample MasterFILE search:     starbucks and (strength or weakness or critical or strateg! or forecast* or trend)

        Sample article:    Mining Virtual Worlds for Market Research from MasterFILE Premier Database

 

Google
    Look for specific marketing and pricing information.

Beverage Industry does a State of the industry

 

How do I cite my sources?
        MLA Citation Examples for:  Electronic Databases and Websites
            Select the database name in the bookmarks in the left frame.  Follow the samples provided.

Extras

What is Plagiarism?  (Georgetown University) and Plagiarism:  What It Is and How to Recognize and Avoid It (Writing Tutorial Services, Indiana University)

Zotero - Keep track of your sources, even cite the sources, with the powerful and free Firefox extension.  View tour.

Chattanooga State's College Reading and Writing Center   ...remember to take advantage of the free writing tutors!

Please complete the library instructor evaluation before leaving the classroom.  Thank you!

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Questions or comments?
Call 423.697.4436 Call 423.697.4436 during Library Hours or email reference@chattanoogastate.edu
Created 08.30.07 S. Williford with assistance from L. Young.    Last updated 02.21.08