Marketing Books
Augusta R. Kolwyck Library
http://library.chattanoogastate.edu
Chattanooga State Technical
Community College
Books to Check Out:
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands / Wheeler, Alina / HD69.B7 W44 2003
Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money / HF5415.2 .K24 2006
Hispanic Marketing & Public Relations: Understanding and Targeting America's Largest Minority / HF5415.33.U6 H575 2005
Marketing / Lamb, Charles W. / HF5415 .L2624 2004
The Marketing Gurus: Lessons from the Best Marketing Books of All Time / Murray, Chris / HF5415 .M85 2006
The Marketing Toolkit for Growing Businesses: Tips, Techniques and Tools to Improve Your Marketing / Lipe, Jay B. / HF5415.13 .L56 2002
Marketing without Advertising / Phillips, Michael / HF5415 .P484 2003
Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers / Johnson, Lisa / HF5415.32 .J64 2006
Trillion-Dollar Moms: Marketing to a New Generation of Mothers / Bailey, Maria T / HF5415.33.U6 B35 2005
Questions or comments? Call
423.697.4436 or email
reference@chattanoogastate.edu
Created 08.30.07 S. Williford. Last updated 09.06.07